Pioneering wellness one plunge at a time

At the heart of Immersion Cold Plunge is a mission to make advanced wellness accessible. Born from the idea that health is wealth, we’ve created a partnership model that brings elite cold plunge therapy to your clientele while driving your business forward.

Our mission is simple

At Immersion Cold Plunge, we are committed to pioneering the integration of cold plunge therapy into everyday wellness practices. We strive to empower wellness facilities with innovative solutions that enhance health outcomes for their clients while driving business growth. We aim to make the restorative power of cold water therapy accessible and profitable for our community of partners.

Our story: vision to reality

Immersion Cold Plunge was founded on the belief that the remarkable benefits of cold plunge therapy—a catalyst for a healthy lifestyle—should be widely accessible. The initial idea was to establish a dedicated brick-and-mortar operation. However, as the concept evolved, it became clear that a more impactful approach was to empower small business owners. By doing so, we could extend the reach of cold plunge therapy to enhance community wellness and stimulate local business growth. Since launching our partnerships in 2023, we’ve not only fueled revenue for our partners but also positioned ourselves to broaden the embrace of cold plunge benefits across more communities.

Meet Our founder

The mind that froze the game

Sean Downs
Founder & CEO

I founded Immersion Cold Plunge because I believe cold plunge therapy is incredibly powerful for improving and maintaining a healthy lifestyle, and it should be available to everyone. Initially, my plan was to open my own brick-and-mortar operation. However, after exploring multiple business concepts, I realized I could better serve the health and wellness space by supporting small business owners looking to add value to their communities and drive revenue. In 2023, I officially launched our partnerships, immediately boosting revenue for our partners. I look forward to helping even more communities experience the benefits of cold plunges.

Our business model

Immerse in innovation with Immersion Cold Plunge’s business model designed for growth and wellness.

Premium Cold Plunge Units

Quality is the cornerstone of our offerings. Our cold plunge units are engineered with precision, ensuring durability, safety, and the kind of sophisticated design that complements any wellness facility.

Unparalleled Partner Support

Your success is our priority. From installation to after-sale service, we are with you every step of the way. Maintenance, repairs, and marketing tips are handled by us, freeing you to focus on what you do best — running your business.

Shared Success Through Revenue

We innovate not just in wellness, but also in business strategy. Our revenue-sharing model is designed for mutual profitability, allowing you to enhance your service offerings with minimal risk and high return. It's a system that celebrates every new membership with shared earnings, fostering a prosperous partnership that grows with every plunge.